For many years, Prime has been a strong brand in the Vietnamese market with different types of ceramics and tiles, meeting international standards. It is also well-known nationwide for its impressive slogan: “Prosperity is Prime”.
To reach these achievements, Prime Group JSC had to overcome many difficulties during the process of looking for ways to integrate into the tough construction material market in Vietnam. Recalling the first days of its establishment, Nguyen Van Nghia, Deputy CEO, said: “In the beginning, the facilities of the group were very poor. Therefore, when the first tiles were transported to sell we felt very happy and could not hold back our tears. At that time, we all hoped that we could improve the facilities to provide a better working environment for our workers.”
Established in 1999 with the name Vinh Phuc Co. Ltd., Prime Group JSC has developed and become a large business group with 25 affiliates and 10 member companies, investing in multiple fields. The company has eight brick manufacturing factories, consisting of 35 production lines with a designed capacity of 90 million m2/year; one for producing ceramic tiles; and three others for mining and processing materials to provide for the ceramic sector.
 

The tile products of the group like Veronio, Tiptop, Solido, Plantino, Batti and Duny are available in all provinces of the country and in many overseas markets. The development of the group not only provides customers in Vietnam with more choices to use high quality tile products made by Vietnamese people but has also carved a niche in the international tile market.
In 2008, the group was ranked as the number one largest tile manufacturing enterprise in Vietnam and 5th in the world by World Ceramics Magazine. In the same year, the Vietnam Report Jsc.-VNR ranked the group 6th on the list of 500 private enterprises in Vietnam and 69th of 500 Vietnamese enterprises (including state-own enterprises).
 

In 2009, to raise the production capacity, the group invested in building the largest title manufacturing factory in Southeast Asia with a capacity of 24 million m2/year in Dai Loc District, Quang Nam Province. With a system of production lines using Italian technology and the superior glazes of Spain, the group step by step has become the largest tile producer and supplier in Vietnam, holding 30% of the market share. Furthermore, it also exports to many overseas markets and has become a faithful partner in South Korea, Taiwan, Pakistan, Cuba, Yemen, Sri Lanka, India and Iraq.
In its business and development strategy, the group has strived to reach a revenue of 19,000 billion VND in 2014 and provide jobs for over 4,000 people. It is expected that in the coming years the group will fulfill its target, become more prosperous and make a contribution to the community’s ‘prosperity’ as it says in its slogan.