The start-up story of Cococherry Moc An’s founder, Nguyen Tran Thu Tra, has inspired a lot of young people to step out of their comfort zone to pursue their passion.
After graduating from Hanoi University of Pharmacy, Nguyen Tran Thu Tra worked for a foreign pharmacy company with a high salary. Busy with her job, Tra still spent time studying natural cosmetics which was her passion at university.
Once, Tra ordered a few bars of natural soap from a foreign company and was totally convinced of their quality. From that moment on, she was “haunted” by natural cosmetics.
After six years working for the company, Tra quit her job and started to follow her dream.
Tra first learned to make natural cosmetics herself and let her family and friends try these products. She received good feedback from her relatives and friends some of whom even ordered some of her products. Tra said these first orders were “precious” for her career.
After nearly one year of learning about natural cosmetics, Tra found that the cosmetic ingredients of natural origins were plentiful and not expensive in Vietnam. She believed natural cosmetics could be made in Vietnam with a quality similar to imports, but at a much lower cost.
Tra started a strategy for producing clean and safe cosmetics.
Cococherry Moc An products made their market debut in 2015, originally called Moc An.
The first criteria of Cococherry Moc An products are clean, safe and environmentally friendly materials. Moc An products are carefully examined before being sold. According to Tra, it takes only one day to make handmade bars of soap, but it takes eight or nine months for the products to be put on the market because they must go through strict technical inspection to ensure their quality and safety.
Cococherry Moc An also pays close attention to handling customers’ inquiries and counseling them on how to enhance their beauty naturally and sustainably. The products are even used by the most sensitive group of customers, pregnant women.
Moc An currently markets eight types of handmade soap for bath and face. Revenues from natural soap account for 25% of Moc An’s total revenues.
Cococherry Moc An is now a natural handmade soap brand with the most diverse product types in northern Vietnam./.
After graduating from Hanoi University of Pharmacy, Nguyen Tran Thu Tra worked for a foreign pharmacy company with a high salary. Busy with her job, Tra still spent time studying natural cosmetics which was her passion at university.
Once, Tra ordered a few bars of natural soap from a foreign company and was totally convinced of their quality. From that moment on, she was “haunted” by natural cosmetics.
After six years working for the company, Tra quit her job and started to follow her dream.
 Nguyen Tran Thu Tra, founder of CocoCherry Moc An.  The pharmaceutical experts of CocoCherry Moc An at the company's factory.  It takes eight or nine months for the products to be put on the market because they must go through strict technical inspection to ensure their quality and safety.  Cococherry Moc An pays close attention to handling customers’ inquiries.  Try a tester at a CocoCherry Moc An’s showroom.  Cococherry Moc An founder Nguyen Tran Thu Tra handles a customer's inquiries. |
Tra first learned to make natural cosmetics herself and let her family and friends try these products. She received good feedback from her relatives and friends some of whom even ordered some of her products. Tra said these first orders were “precious” for her career.
After nearly one year of learning about natural cosmetics, Tra found that the cosmetic ingredients of natural origins were plentiful and not expensive in Vietnam. She believed natural cosmetics could be made in Vietnam with a quality similar to imports, but at a much lower cost.
Tra started a strategy for producing clean and safe cosmetics.
Cococherry Moc An products made their market debut in 2015, originally called Moc An.
The first criteria of Cococherry Moc An products are clean, safe and environmentally friendly materials. Moc An products are carefully examined before being sold. According to Tra, it takes only one day to make handmade bars of soap, but it takes eight or nine months for the products to be put on the market because they must go through strict technical inspection to ensure their quality and safety.
Natural skin and hair care products of the company           |
Cococherry Moc An also pays close attention to handling customers’ inquiries and counseling them on how to enhance their beauty naturally and sustainably. The products are even used by the most sensitive group of customers, pregnant women.
Moc An currently markets eight types of handmade soap for bath and face. Revenues from natural soap account for 25% of Moc An’s total revenues.
Cococherry Moc An is now a natural handmade soap brand with the most diverse product types in northern Vietnam./.
Story: Thao Vy Photos: Cong Dat
