Made in Vietnam

Hanopro overcomes COVID-19 crisis

Hanopro is one of spotlighted companies of the Vietnamese supporting industries which has overcome the COVID-19 crisis to create different values and speed up exports.
After 18 years of official operation in producing adhesive tape and PE stretch film, Hanopro now exports the two lines of products to 20 countries including South Korea, Japan, the US, Australia, Greece, Singapore, Senegal and France.

For the domestic market, it is a reliable packing supplier to more than 1,500 clients such as Samsung, Hyundai, Canon, LG and Yamaha.

During the COVID-19 pandemic, partners can’t ship directly to suppliers but the e-commerce exchanges are booming. The prestige of Hanopro gives the company a special advantage. The enterprise still reached approximately the same export revenue as the year before without the COVID-19 pandemic.

According to Ta Duc Son, director of the Hanopro (Vietnam) Co., Ltd, the company always follows the direction “Differentiate or die”. The first difference is quality and the price of products. In a segment of price, the quality of Hanopro products is highly appreciated by customers. The price of Hanopro products is more competitive in the same quality segment. Hanopro has competitive advantages in every segment so there is no reason why customers don’t select Hanopro products.

Director of the Hanopro (Vietnam) Co., Ltd Ta Duc Son. Photo: Hanopro's files

A corner of the Hanopro's factory. Photo: Tran Thanh Giang/VNP

Separating rolls of tape. Photo: Thanh Giang / VNP

stretch film. Photo: Tran Thanh Giang/VNP

Separating rolls of stretch film following the demand of customer. Photo: Tran Thanh Giang/VNP

Packing tape product. Photo: Tran Thanh Giang/VNP

Products are ready to ship. Photo: Tran Thanh Giang/VNP

A foreign partner learns about Hanopro products. Photo: Tran Thanh Giang/VNP

A partner learns about Hanopro’s tape. Photo: Thanh Giang / VNP

A Hanopro stall at the Vietnam Expo. Photo: Tran Thanh Giang/VNP

Son also said that to have the difference, the company took cheap labor resources and conducted policies for export stimulus. In addition, the management board of the company always looks forward to perfection and difference in both thinking and working. Instead of saying “No, why?”, they always ask “Why not?” in all situations.

The second difference is the after sales service. Hanopro takes 100% responsibility for damaged and defective products, including completed payment orders. In some incidents caused by objective conditions, the company shares risks with its partners. For example, an order from an Australian partner was caught in a storm and the ship missed its route which drove the price higher. The company kept the original price for the partner.

Prestige and experience in exporting as well as good investments in factories and technology are strong points of the enterprise. “In the globalization era, everything is able to be found. We can’t survive if we don’t do it real and do it strict. It is better to make difference,” Son said. 

Products of tape and stretch film made by Hanopro. Photo: Thanh Giang / VNP

An objective advantage is the macro-economic policy of Vietnam. Stabilizing the macro-economics and prevention and control of the pandemic have brought many FDI enterprises to Vietnam. “Made in Vietnam” brand names are receiving much goodwill in the international market. Partners in the US, Australia, Japan and South Korea select Vietnamese products because of the same segment of price and quality.
Story: Thao Vy        Photos: Thanh Giang        Translated by Nguyen Tuoi

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