29/05/2015 11:53 GMT+7 Email Print Like 0

Thien Long - Vietnam’s Number One Stationery Group

Established in 1981, Thien Long Group has become Vietnam’s top stationery producer. Its products are not only provided to the domestic market but also exported to about 40 countries around the world.
Thien Long was initially established as a small unit in District 6, Ho Chi Minh City. Previously, it was only famous for its TL pens. However, in 2008 Thien Long invested in building the Thien Long-Long Thanh Plant in Dong Nai Province and upgrading its factories with advanced machines and technology. Defining its orientation of “supplying stationery and different kinds of pens for study and conquering the intellectual peak”, Thien Long has focused on diversifying and improving the quality of its products. It always attaches much importance to researching carefully all details in every stage. For instance, the core of ball-point pens must be tested both manually and by machine. If the ink doesn’t run smoothly, it will be made again. The pen points also must ensure a proper amount of ink to make writing look smooth.

The Thien Long Group specialises in manufacturing different types of pens and stationery.
Photo: Dang Kim Phuong/VNP

Thien Long’s factory has been equipped with molding machines that make production quicker and faster.
Photo:  Dang Kim Phuong/VNP

The system of machines of Thien Long Group operates under international standards of ISO 14001 and SA 8000.
Photo:  Dang Kim Phuong/VNP

Examining a machine detail to ensure production quality and safety.
Photo:  Dang Kim Phuong/VNP

Thien Long’s products  are examined by both machine machine and manually.
Photo:  Dang Kim Phuong/VNP

Workers check the cores of ball-point pens after they are checked by machines. Photo:  Dang Kim Phuong/VNP

Thien Long’s whiteboard markers. Photo:  Dang Kim Phuong/VNP

Colorkid trademarked products of Thien Long Group have eye-catching styles and colours and are not harmful to users.
Photo: Kim Phuong/VNP

Các sản phẩm của Thiên Long được thiết kế tinh tế, phù hợp với thị hiếu thẩm mỹ và từng đối tượng khách hàng.

Thien Long’s products are delicately designed, meeting the customers’ aesthetic taste. Photo:  Dang Kim Phuong/VNP

30 years after establishment, Thien Long has made numerous success with many awards, including: Top 10 Vietnam Gold Star Award 2013, Top 50 Most Profitable Companies in 2013 and 2014 selected by Nhip Cau Dau Tu Newspaper, Vietnamese high quality products since 1997, among others. 
The covers of pens or office supplies like documentary files, glues, pen brushes and correction pens are made in diverse sizes and designs with different functions to meet the demand of customers. Thien Long products are produced with “green criteria” so they are not harmful to users and are much sought after by customers, such as high-grade BIZNER brand name pens with a luxurious and delicate design for businessmen, FlexOffice office supplies of different types; Colokid fine art tools or student tools of Mark 10 with eye-catching designs that trigger students’ creativeness.

To increase the competitiveness and reduce the price of products, Thien Long invested in manufacturing machines to make moulds that speed up the production process and improve the precision. The whole system of machines in the plant is run under international management standards, including ISO 9000, ISO 14001, SA 8000, OHSAS 18001 and ICTI CARE.

Thanks to its high quality and diverse designs, Thien Long’s products are now the favourite in the domestic market and are sold in all provinces and cities nationwide through a network of 145 distributors and 100,000 retail agents. Furthermore, they are also exported to over 40 countries around the world. Thien Long also established a network of representative offices in the UK, Germany and Southeast Asian region. In recent years, the group has had an average growth rate of 20%/year and reached a total revenue of 1,6000 billion dong in 2014.

 FlexOffice brand pens made by Thien Long. Photo:  Dang Kim Phuong/VNP

A kind of marker made by the Thien Long Group. Photo: Dang Kim Phuong/VNP

To date, Thien Long has made 5 main product lines: FlexOffice office supplies,
high-grade BIZNER brand name pens, TL pens, Colokid fine art tools and Mark 10 students tools.
Photo:  Dang Kim Phuong/VNP

High-grade BIZNER brand name pens with a luxurious and delicate design for businessmen.
Photo:  Dang Kim Phuong/VNP

Thien Long’s products are now sold in every province and city nationwide and exported to over 40 foreign countries.
Photo:  Dang Kim Phuong/VNP

Thien Long’s products are much sought for by customers. Photo:  Dang Kim Phuong/VNP

Story: Son Nghia
Photos: Dang Kim Phuong