13/03/2020 09:53 GMT+7 Email Print Like 0

Meliá Hotels International promotes indigenous culture

For the past 20 years, Meliá Hotels International has not only been a hotel brand where major national and international events are held, but has also accompanied Vietnam tourism through promoting indigenous culture.
Considered to be one of the best potential markets in the region, Vietnam has the advantage of friendly people, beautiful nature and many famous places, which is the key for Melía Hotels International to attract tourists to Vietnam.

In 2019, the growth rate of Meliá reached 12%, of which 80% was in Vietnam. According to the latest report published by the sustainable investment agency SAM, Meliá Hotels International achieved an overall score of 83 points out of 100, the highest score ever achieved by a company in the travel industry. Thus, it became the most sustainable hotel company in the world.

In addition to economic development, Meliá focuses on environmental protection. In Vietnam, Meliá launched a “Say No to Single-use Plastics” campaign in 2018. Many hotels from Sol Beach House Phu Quoc to 
Meliá Ba Vi Mountain Retreat have become "say no to plastic waste” destinations. Meliá has restricted the use of disposable plastic products, and replaced plastic straws, cups, and plastic bags with products made of bamboo, paper or glass.


Meliá Hanoi, an international five-star hotel. Photo: Files


Meliá Ho Tram is voted one of the most beautiful hotels in the world, built by Meliá Hotels International in 2019. Photo: Files


María Jesús Figa, Ambassador of Spain to Vietnam, takes a photo with leaders of Meliá Hotels International on the occasion of the 20th anniversary of Meliá's presence in Vietnam. Photo: Viet Cuong


Meliá Hanoi is the venue for many important international events. In the photo: An international cooperation event for sustainable agricultural growth. Photo: Viet Cuong.


Meliá Hotels International employs Vietnamese staff and respects Vietnamese culture. In the photo: Receptionists of Meliá Hanoi wearing traditional long dresses. Photo: Viet Cuong

Each Meliá hotel in each locality also has its own activities, contributing to the overall efforts of the whole company. Meliá Ba Vi Mountain Retreat has begun using ecoheim, a kind of environmentally friendly paper, and recycled paper to print documents. Meliá Da Nang implemented the Soap for Hope program, collecting used soap, and sterilizing, pressing, drying and packing them into new soap to send to areas with limited sanitary conditions. Meliá has sent 14 tons of recycled soap to the highland areas of Vietnam where many poor households still lack sanitation.

Executive Vice President and CEO of Meliá Hotels International, Gabriel Escarrer, said that Meliá has 60 years of experience in operating hotels globally so when investing in Vietnam, the company has many advantages in terms of brand recognition. Meliá has taken indigenous culture as its development target and uses local employees and prioritizes local ideas. According to Gabriel, in the last 9 months of the year, Meliá Vietnam's revenue increased by 5% and the total profit increased by 6% compared to the beginning of 2019.

In Vietnam, Meliá offers visitors an international service experience. In each locality, Meliá respects regional culture and brings community tourism to each visitor. Meliá is proud of its Vietnamese staff and always has policies to attract local talent. 80% of Meliá’s leaders from the heads of departments or higher are Vietnamese.



Many Phu Quoc specialties on a wooden table at Sol Beach Phu Quoc. Photo: Files


Meliá's chef uses local ingredients including vegetables, cinnamon, lemon, coconut and dragon fruit to cook a Vietnamese dish. Photo: Files


Meliá often organizes traditional Vietnamese markets to introduce Vietnamese cuisine to international friends. Photo: Files


Practicing yoga at Meliá Da Nang. Photo: Files


A romantic dinner on the beach at Meliá Ho Tram Beach Resort. Photo: Files


Tourists join a tour to explore nature at Meliá Ba Vi Mountain Retreat. Photo: Files


In the Soap for Hope project, Meliá sends 14 tons of recycled soap to the highlands of Vietnam. Photo: Files

Currently, most major international events held at Meliá have attracted international politicians and investors to Vietnam. The professional service taking indigenous cultural elements as a development goal has brought Meliá prestigious awards from prestigious international organizations such as TripAdvisor, Holiday Check, International Hotel Awards 2019 and the Asia-PacificTourism and Travel Federation./.

Meliá Hotels International is the leading hotel company in Spain. Currently the hotel chain operates 390 hotels in 42 countries. Operating in Vietnam since 1999, today Meliá Vietnam operates 12 hotels and resorts such as Meliá Hanoi, Meliá Danang, Meliá Ba Vi Mountain Retreat, Meliá Ho Tram Beach Resort, Sol Beach House Phu Quoc, Meliá Ninh Binh, Meliá Cam Ranh Bay Villas and Resorts and Innside by Meliá Saigon Central. With world-class service, Meliá has now become the world's most sustainable hotel management group in the global travel service industry./.

 Story: Bich Van Photos: Viet Cuong & Files