Promoting Vietnamese Traditional Cultural Values through “One-Time Point”

The program “Diem mot thoi” (One-Time Point) recently held at the Ao dai Exhibition on Nguyen Hue Street in Ho Chi Minh City impressed viewers with a combined performance of fashion designs and folk music which promote Vietnamese traditional cultural values. 
The show aimed to give an opportunity to Vietnamese and foreign visitors to learn about  Vietnamese culture while enjoying fashion shows, the beauty of Ao dai and traditional folk music. After a 10-year halt,  the event returned and seemed to bring  viewers different regions to experience Vietnamese culture with music, fashion and countryside markets.

The ritual of Mother Goddess Worship  is performed on the stage of “One-Time Point”.

 Xam singing in the program.

 Reproducing an old cultural space of the Vietnamese people. 

The reproduction of a rural market in the program.

 Traditional costumes of Vietnamese people in different periods.

-Ao dai designs from different historical periods are performed at the event.
The striking feature of this year’s event was two parades of Ao dai designs of the 17th century and late 20th century and a collection of original and reproduced costumes of 54 ethnic groups, such as the Tay, Nung, Dao and Thai. Attending the show, viewers also had real experiences when seeing lively scenes and enjoying rural food.

Designer Si Hoang said: “The program was held from 2002-2007. During that period, we received many diplomats and foreigners who wanted to learn about Vietnam’s culture. However, when we focused on building a museum of Ao dai, we halted the program. Now that the museum is stable, we have brought the program back to raise Vietnamese culture to a new level”.

“One-Time Point” takes place every night at the Ao dai Exhibition, No.77 Nguyen Hue Street in District 1, Ho Chi Minh City. It has now become a tourism product that attracts more tourists to the city.

Distinctive costumes of ethnic groups are performed in the program:

Traditional costumes of Vietnamese people in different periods:

Story: Nguyen Oanh - Photos: Thong Hai

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