Travel hotspots

Sam Son - A Land of Charming Natural Scenery

Endowed by nature with long white sandy beaches, turquoise water of a reasonable salty percentage, which is very good for your health, and a system of temples and pagodas on Truong Le Mountain closely attached to the spiritual culture of fishermen, Sam Son Tourist  Site in Thanh Hoa Province has now become one of Vietnam’s most popular destinations for tourists.
Sam Son – A Romantic Beach 

With a coastline of 6km from Lach Hoi Sea-mouth to the foot of Truong Le Mountain, Sam Son boasts lightly sloping beaches with big waves, which is very suitable for summer vacations.

Under the French domination, Sam Son was a famous vocational resort in the Indochina. Many years later, a series of resort villas were built there and Bao Dai, the last king of the Nguyen Dynasty, also ordered the construction of his residence in the area.

At present, the local authorities have invested hundreds of billions of dong in building infrastructure. Many enterprises and individuals have also poured in capital to restore, upgrade and build resorts and hotels for tourists. A series of services, hotels and restaurants on a large scale have been put into operation this summer that will lead to a sharp increase of tourists to the beach.


A corner of Beach B of Sam Son Tourist Area seen from a fly cam. Photo: Hoang Ha


Enjoying the sunrise on Sam Son Beach. Photo: Duc Hanh


 Playing in the waves on Sam Son Beach at sunrise. Photo: Cong Dat

Rescue boats of the sea emergency team ensure the  safety of tourists. Photo: Cong Dat

Weathercocks beautify the beach in Sam Son. Photo: Cong Dat


Tourists can take photos on the beach. Photo: Tran Thanh Giang


Flying kites in the afternoon sunshine on the beach of Sam Son. Photo: Trong Chinh


Rocks in different sizes and shapes in Vung Tien at the foot of Dau Voi Mountain
attract a large number of tourists. Photo: Trong Chinh


The beauty of Sam Son Beach at sunset. Photo: Cong Dat



The peaceful scenery of Sam Son Beach in the last sunlight of the day. Photo: Cong Dat


Sam Son has a new appearance  in this summer and attracts a large number of tourists nationwide.
In the photo: the coastal road of Ho Xuan Huong was expanded, which is two times larger.  Photo: Tran Thanh Giang


Sam Son has received the largest investment capital ever with hundreds of billions of dong from the provincial budget for infrastructure. Many enterprises and individuals have also invested in upgrading, restoring and building hotels for tourists. Photo: Tran Thanh Giang

Sầm Sơn đã đón hơn một triệu lượt khách du lịch trong tháng 5/2016, bình quân có tới 50.000 lượt khách/ngày. Đặc biệt, số lượng khách lưu trú đã tăng gấp đôi cùng kỳ năm 2015. (Nguồn: Báo Thanh Hóa)

Sam Son Beach received over one million tourists in May 2016, on average 50,000 tourists per day. Especially the number of visitors staying on the area increases doubly in comparison with the same period last year. (Source: Thanh Hoa Newspaper)
Sam Son attracts tourists with its charm all day. At sunrise,  tourists are strongly impressed by the breathtaking scenery formed by a miraculous change of colours of sunlight, from light red to bright yellow, which spreads over the sea.

In the afternoon, the atmosphere is like a festival. The 6km long beach becomes more crowded with tourists. Hundreds of plastic colourful weathercocks are arranged into different shapes and  several sand castles are built on the beach while kites of different sizes are flying in the blue and clear sky.

It is a wonderful time for tourists to enjoy the exciting   atmosphere,  swim in the cool sea and play in the big waves.


A Destination of Spiritual Tourism

During the trip to discover the Thanh area, tourists will visit “Vong Phu” Mountain which is related to a local legend about a woman carrying her child to the mountain peak to wait for her husband’s return from the sea until she turned into a stone. Her tears become the Truong Le Mountain Range. Therefore, on this mountain range there is a system of temples, pagodas and relics showing the religion and spiritual culture of local fishermen. One of the relicts is the sacred temple of Doc Cuoc. Legend has it that there was a strong man who divided his body into two parts, one with locals going to the sea to catch fish and kill sea monsters and the other standing at the beginning of the Truong Le Mountain Range. To commemorate the man, the locals built Doc Cuoc Temple. 


Since the early morning, the parade of seven villages in five communes and wards in Sam Son Town marches on main streets before gathering at Doc Cuoc Temple’s yard on the festival of Day and Chung cakes. Photo: Trong Chinh

The parades of villages to Doc Cuoc Temple on Truong Le Mountain. Photo: Hoang Ha

The  palanquin procession of villages on streets in Sam Son. Photo: Trong Chinh


Offering rites in Doc Cuoc Temple’s yard. Photo: Hoang Ha

Doc Cuoc Temple where Doc Cuoc Genie and Mother Goddess Lieu Hanh are worshiped looks magnificent on Truong Le Mountain.
Doc Cuoc Temple is a popular destination for tourists to Sam Son.
In the photo: The statue of Doc Cuoc Genie is placed at the central hall. Photo: Hoang Ha




Banh Day (round sticky rice cake) with a diameter of 30cm and Banh Chung (square sticky rice cake) which were carefully
made are placed on palanquins to be offered at Doc Cuoc Temple. Photo: Hoang Ha



Co Tien Temple on the peak of Dau Voi Mountain at the end of Truong Le Mountain Range
is ancient dating back to the Ly Dynasty where Thanh mau ThuongThien (Mother Goddess Lieu Hanh),
Mau Thuong Ngan   and Thanh Mau Thoai are worshiped. Photo: Trong Chinh



A corner of Co Tien Temple on Truong Le Mountain. Photo: Hoang Ha


The Banh Day-Banh Chung Festival is held from June 18-19 (May 14-15 of the lunar calendar) at Lach Hoi Fishing Wharf,
Quang Tien Ward with a series of rites, such as palanquin processions and offerings. Photo: Trong Chinh



Village elders in festival costumes in the procession. Photo: Trong Chinh

A tourist from Hoang Mai District, Hanoi participates in the procession
and offering rite in Doc Cuoc Temple during festival day. Photo: Trong Chinh

Sầm Sơn là địa phương có 5 ngôi đền được công nhận là di tích cấp quốc gia là Đền Độc Cước, Đền Cô Tiên, Đền Tô Hiến Thành, Đền Đề Lĩnh, Đền Cá lập.

Sam Son has five temples recognised as national relics, including temples of Doc Cuoc, Co Tien, To Hien Thanh, De Linh and Ca Lap. 
Every year,  the residents hold their festival, Day Cake and Chung Cake, on May 11-13 according to the lunar calendar to pray to Doc Cuoc Genie for good weather and a bumper crop. The festival falls during the tourist season so it has become a spiritual tourist product of the locality.

On the road through the Truong Le Mountain Range, tourists can stop at Trong-Mai Mountain, Co Tien Temple and To Hien Thanh Temple to behold beautiful stone grounds in unique shapes and enjoy the cool winds from the sea.

Going to the Sea Using Bamboo Rafts

In March 1993, explorer Tim Severin from Ireland arrived in Sam Son to learn about going to the sea using rafts. He and the locals built a large raft to take  a trip across the Pacific Ocean. Therefore, the trade of making rafts in Sam Son has been well known worldwide. It now is still practiced by the locals. To make a raft, it is necessary to select fresh Luong and Buong trees in mountainous area of the Thanh  which then undergo some stages before being woven together as a means of transport on the sea.


Fishermen prepare for the trip to the sea the next morning. Photo: Tran Thanh Giang


At 5am, the fishing wharf becomes bustling. Photo: Tran Thanh Giang


Fishermen with bamboo rafts are ready for the sea. Photo: Hoang Ha

Catching seafood using a raft. The locals have practiced the trade of building bamboo rafts
using fresh Buong trees and rattan threads. Photo: Trong Chinh



Part of the fishing village’s boat wharf. Photo: Hoang Ha


Boats after trips. Photo: Tran Thanh Giang

Tourists like to learn about the daily activities of the locals. Photo: Trong Chinh

Visiting the land, tourists will not only have a wonderful vacation in the beautiful coastal city but also have a chance to learn about the culture and spiritual life of the locals.
By Vietnam Pictorial’s Golden Moment Photography Club

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