Brand valuation company Brand Finance and brand consultant Mibrand Vietnam presented official certificates of brand rankings, national brand values, and brand health indicators that meet the assessment standards of the International Organisation for Standardisation (ISO) to the 50 enterprises with the most valuable brands in Vietnam this year.
The Military Industry and Telecoms Group (Viettel) topped the list, followed by the Vietnam Posts and Telecommunications Group (VNPT) and the largest dairy producer in Vietnam Vinamilk.
The workshop and announcement ceremony aims to honour businesses with the most valuable brands in Vietnam and open opportunities for Vietnamese firms to understand better about the importance of brand development.
CEO of Brand Finance in Asia-Pacific Samir Dixit said in the era of Industry 4.0, customers will be affected by technology.
Technology could lead to the success or failure of a brand, he said, adding that many businesses have gone bankruptcy or stopped operation over the past 15 years.
Therefore, businesses should focus on building and developing brands, he suggested.
VNA/VNP
