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Vietnamese footwear maker Biti’s opens first store in Cambodia

The Binh Tien Imex Corp., Pte., Ltd (Biti’s) on September 7 launched its first official store in Phnom Penh, Cambodia, marking its official presence on the market.

As one of the Vietnamese high quality brands, Biti’s has introduced its products in Cambodia since the 2000s through a local distributor and won local customers’ trust.

Together with the opening of the store, the firm also launched its subsidiary Biti’s Cambodia.

Addressing the opening ceremony, which was attended by Vietnamese Ambassador to Cambodia Vu Quang Minh, Cambodian Under-Secretary of State of the Ministry of Commerce Sam Sereirath, thanked Biti’s for expanding its business in the Cambodian market.

With an average economic growth of 7 percent annually, Cambodia is a developing country with increasing demands for all kinds of goods, he stated.

Vice Director of Biti’s Cambodia Tran Kim Hanh said that from October 2019, Biti’s products will be available in Aeon Mall supermarkets in Cambodia, while more retail shops of the company will be opened in Phnom Penh.

Hanh pointed out that competition from Thai and Chinese goods is one of the major challenges for Biti’s in the market, but showing her confidence that with its high quality products, Biti’s has high competitiveness.

Currently, Biti’s has more than 8,200 workers at its four factories and seven subsidiaries along with 173 showrooms and more than 1,000 distributors over 63 localities across Vietnam.

Each year, it provides more than 20 million products to the market.-VNA/VNP