Making news

E-commerce helps promote Vietnamese brands to int’l markets

Introduced on the global online market, many traditional products of Vietnam have been attracting international consumers, contributing to promoting purchase power and increasing sales.

Han Nguyen, co-founder and CEO of Andre Gift Shop, said that sales from Amazon in 2018 accounted for 70 percent of her company’s online sales, helping promote the firm’s growth by 70 percent compared to 2017.

Meanwhile, Le Thi Thien Ngan, founder and CEO of Paper Color, said that offering her goods on the site helped her enterprise access a great number of international consumers.

Paper Color now exports its products to 30 countries worldwide, and is further promoting brand development.

MaryCrafts, which has a production workshop in Vietnam and specialises in producing clothes and accessories for women, also joined the online market giant Amazon in 2015. Founder Mary Nguyen said her firm’s sales have increased by over 150 percent since it started offering its goods on Amazon.

The Ministry of Industry and Trade of Vietnam and Amazon Global Selling have agreed to implement their coordination plan from now to 2021, focusing on promoting global export via e-commerce, developing brands on Amazon, and providing e-commerce training programmes for Vietnamese enterprises.

Through the global export via e-commerce programme, as many as 100 Vietnamese businesses featuring products with high potential have been provided with skills training courses, direct consultation support, connections to support service networks designed specifically for the programme. These steps have helped them introduce their export products onto Amazon e-commerce system in the US in June 2019.

Cooperation between Vietnam and the global e-commerce website is expected to help Vietnam foster exports and expand export markets for its enterprises, especially SMEs, in the coming time.

Vu Ba Phu, Director of the Vietnam Trade Promotion Agency under the MoIT stressed the necessity for enterprises to make great efforts and sound preparations to effectively  join the online sales channel.