KOTRA said that it will coordinate with the Republic of Korea’s Ministry of Trade, Industry and Energy; Ministry of Culture, Sports and Tourism; and Korea Creative Content Agency to organise the event.
The annual event, held since 2010, combines the promotion of the RoK’s Hallyu culture and the export of its commodities and services to ASEAN countries.
The opening ceremony of this year’s exhibition is expected to entertain visitors with augmented reality (AR) performances by famous artists such as Taemin (a member of SHINee Band), Super Junior-D&E, Ailee, Soyou and Hwang Chi-yeol.
The artists are also expected to promote Korean commodities and convey messages on relations between their country and ASEAN member States via video clips.
KOTRA President and CEO Kwon Pyung-oh said that Hallyu has become a driver for the Korean economy’s growth.
This event will contribute to popularizing made-in-Korea consumer products in ASEAN countries, he added./.
VNA/VNP
