Making news

​Online Friday kicks off with 5,000 promotional products

Online Friday 2018 officially kicked off on December 7, with 5,000 products at promotional prices of 0 VND or with prices reduced by 80 to 90 percent, according to event organiser the Vietnam E-commerce and Digital Economy Agency (IDEA) under the Ministry of Industry and Trade.

Around 3,000 businesses registered to join the programme. Around 120,000 buyers can access the website or the Online Friday app at the same time.

Many big brands participate such as Samsung, Jetstar, Vinamilk, Lazada, Shopee, Tiki, Lotte, Adayroi, The gioi di dong (Mobile World), Yes24, FPTshop and ViettelStore.

Delivery businesses such as VnPost, Nijavan, Lalamove and Snailship would support firms by reducing delivery costs for the event.

Twenty banks will join in cash-back programmes to help customers use card payments.

To ensure product and service quality, the organiser told firms to provide certificates of origin.

The organiser will cooperate with price comparison apps to ensure the products offered during Online Friday are at promotional prices before uploading to the website.

Online Friday was organised for the first time in 2014 with 400,000 visitors, 160,000 orders and 154 billion VND in revenue.

Last year, the programme received 2.4 million visitors, 1.3 million orders and 1.22 trillion VND in revenue.-