The two categories honor artists and influencers who have influences on the  advertising and creative communications industry through brand partnerships and campaigns.

The Favorite Brand Ambassador category features 10 artists who have made their marks through brand partnerships in 2026.

The 10 nominees for Favorite Brand Ambassador at the Van Xuan Awards 2026.

SOOBIN – Brand ambassador for Acecook Viet Nam’s Hao Premium, Yadea electric motorbikes and technology group One Mount.

Quang Hung MasterD – Brand ambassador for Bondy Care, CeraVe Viet Nam and Biti’s Hunter.

HIEUTHUHAI – Brand ambassador for Sting, Close Up, Omachi, Samsung Galaxy A series and Grab.

Bui Cong Nam – Brand ambassador for Jollibee, VNPAY Phim and DHC Viet Nam, as well as YODY’s Fall/Winter 2026 collection.

JSOL – Brand ambassador for PUMA Viet Nam and partner of KitKat Viet Nam.

Chi Pu – Brand ambassador for Geely Viet Nam, Xiaomi, MENARD Viet Nam and BOSSVN.

Jun Pham – Brand ambassador for ShopeeFood and Lifebuoy Men.

Phuong My Chi – Brand ambassador for Cocoon, Warrior and Hu Tieu Cung Dinh.

Thom (DaLab) – Collaborating with OMO x Comfort, Dove, Downy, Glamrr Q and Knorr.

Phung Khanh Linh – Featured in Sunsilk’s “The Smooth World” and Samsung’s “UNFOLD THE STORY” campaigns.

The 10 nominees for Outstanding KOL of the Year at the Van Xuan Awards 2026.

The Outstanding KOL of the Year category features 10 nominees: CongB, S.T Son Thach, Ho Dong Quan, buitruonglinh, Quoc Thien, Ha An Huy, UPRIZE, Khoai Lang Thang, Trang Phap and Thai Le Minh Hieu.

CongB – Partnering with Long Chau, Lifebuoy and TeaPlus.

S.T Son Thach – Partnering with 7UP and served as ambassador for the 2026 Nguoi Lao Dong Pickleball Tournament.

buitruonglinh – Working in projects of Hao, Long Chau, Cocolux, La Roche-Posay, GrabFood and Samsung.

Trang Phap –YADEA’s brand ambassador in Viet Nam and partnering with Fami, Heineken, Kewpie, WJ Cosmetics, Jisulife and Meiking.

Quoc Thien – Working in cooperation projects with OCB, OPPO, SKYNote x Gaia and Nam Long.

Ha An Huy – Joining activities of LUNA Makeup Viet Nam, SkinCeuticals Viet Nam, Jisulife, PEAKMAN, XMEN and Halio Viet Nam.

UPRIZE – Partnering with OMO, Jollibee, Dove, Shopee and the Korea Tourism Organization (KTO).

Khoai Lang Thang – Brand ambassador for Lifebuoy, La Vie and Betagen.

Ho Dong Quan – Collaborating with Honda Viet Nam, L’Oréal Paris, Xiaomi, Onitsuka Tiger, OMO Super Fast and La Roche-Posay.

Thai Le Minh Hieu – Cetaphil Viet Nam’s brand ambassador, participating in activities of Dove, Closeup and Louis Vuitton, and playing the role of “a Friend of the House” of Clear.

Voting for both categories runs from 8 pm October 10 to 11:59 pm November 30, 2026. Fans can vote through the 1VOTE platform and the awards’ official fanpage.

How to Vote

1. Through the website: Visit vanxuanawards.1vote.vn, select a favorite artist, purchase voting points and complete the payment.
2. Through the fanpage: Like and follow the Giải thưởng Quảng cáo Sáng tạo Việt Nam fanpage, interact with posts featuring the nominees. Each like or reaction (Love, Care or Wow) earns one point, while each share earns two points.

Scores from both channels are combined to ensure fairness and transparency while encouraging closer interaction between artists and their fans.

The awards will be presented at the Vietnam Creative Advertising Awards ceremony as part of an exhibition showcasing 10 cultural industries. The event is scheduled for December 18–23, 2026, on Nguyen Hue Pedestrian Street in Ho Chi Minh City.

Van Xuan Awards is a national-level award led by the Ministry of Culture, Sports and Tourism, the Ho Chi Minh City People’s Committee and the Vietnam Advertising Association. The organizing bodies include the Department of Grassroots Culture, Family and Libraries, the Ho Chi Minh City Department of Culture and Sports, and VINAMA Media Joint Stock Company.

Who is your favorite? Cast your vote today and help spread the spirit of “Vietnamese Creativity”!

Information and Voting Rules

• Website: quangcaosangtaovietnam.com
• Email: info@vanxuanawards.com
• Fanpage: Giải thưởng Quảng cáo Sáng tạo Việt Nam
• Hotline: (+84) 91 123 0024