Established more than twenty years ago when the fashion industry started to grow in Vietnam, Phuoc Dat Company has developed into a major accessory supplier for garment exporters to Europe, America and other countries in Southeast Asia.

In 1995, Nguyen Tri Dung and his wife Nguyen Thi Tuy started their bead-making business with the support of a sister. After 20 years, the company has become a prestigious maker of beads used for embroidery and accessories, making billions of dong each year. The company’s annual export revenues alone reach between 10 and 20 billion dong (roughly 440,000-880,000 US dollars).

Director Nguyen Thi Thuy said that all phrases of production are done by hand, from selecting models, beads and colors. Each product is plaited in a different style to be a beautiful and long lasting piece.

Automatic embroidery machine. Beading on jeans.  Beading by hand. Materials imported from Hong Kong. Beading is an important phase in garment export production.  The company creates thousands of jobs for locals.

The company creates thousands of jobs for unemployed locals in southwestern and southeastern provinces, who can do the work at home and earn 6-8 million dong (260-350 US dollars) a month.

Nguyen Thi Thuy, an employee of the company said: “It is not very difficult to learn beading but it requires patience. I have a stable income working for Phuoc Dat. The company has many female employees.”

Phuoc Dat  is a subcontractor of local and international fashion brands. With diverse designs and good quality, the company’s beads are exported to the US, the EU, Japan and Hong Kong. 

Phuoc Dat’s products.

By Kim Phuong