ST25 rice is a Vietnamese staple during Vietnam Goods Week at Selgros. Photo: VNA

Vietnam’s ST25 rice has officially been placed on shelves and distributed across the Selgros Cash & Carry wholesale supermarket chain in Germany, opening up a new direct channel to the European market and consumers for one of Vietnam’s high-quality rice products.

A view of the opening ceremony of Vietnam Goods Week at Selgros. Photo: VNA

A view of the opening ceremony of Vietnam Goods Week at Selgros. Photo: VNA

Vietnamese Ambassador to Germany Nguyen Dac Thanh opens Vietnam Goods Week at Selgros. Photo: VNA

The first consumers of ST25 rice at Selgros. Photo: VNA

The event took place at the Selgros Lichtenberg supermarket in Berlin on August 17 as part of Vietnam Goods Week. ST25 rice is supplied by Mova Plus, marking the outcome of more than a year of engagement and exchanges between the Vietnamese company and Selgros, with support from the Vietnam Trade Office in Germany.

Vietnamese foods distributed by Mova Plus in Europe. Photo: VNA