In late 2014, young businessman Nguyen Van Thien from Da Lat visited an incense workshop of his Taiwanese friend who recommended that Thien develop an aloeswood incense business in Vietnam. Because of their interest in Buddhism, Thien and two friends established Nhang Thien (incense for meditation) Company.
The company produces safe incense sticks with the promise, “No toxins, no chemicals and no artificial fragrances.” Given aloeswood’s pharmaceutical features used in traditional medicine, burning aloeswood incense helps relieve tension and stress and creates a relaxed and peaceful atmosphere in the living space.
Before being marketed, Nhang Thien incense samples are tested by the Ho Chi Minh City Department of Science and Technology for their aroma, quality and weight. The company has an area of 300 ha that grows lign-aloes plants in Tan Phu district, Dong Nai province and two factories in Ho Chi Minh City, producing over 500 tons per year.
Thanks to its closed production system from plant to distribution, Nhang Thien can turn out quality products at competitive prices which range from 25,000 dong/pack to 2.5 million dong/pack, depending on the product category.
At present, the company has nearly 2,000 retail shops in 40 provinces and cities. Its products are on the shelves of most department stores, malls and marts and duty-free shops, such as Satra, Vinmart and AeonMall. Nhang Thien products are also exported to over 50 countries, including Japan, China and those in North America and Europe.
The company produces safe incense sticks with the promise, “No toxins, no chemicals and no artificial fragrances.” Given aloeswood’s pharmaceutical features used in traditional medicine, burning aloeswood incense helps relieve tension and stress and creates a relaxed and peaceful atmosphere in the living space.
 At Nhang Thien's workshop.  Producing circle incense.  The last stage of making circle incense.  Nhang Thien Company supplies naturally fragrant and safe incense.  Nhang Thien annually produces 500 tonnes of safe incense.  Nhang Thien incense samples are tested by the Ho Chi Minh City Department of Science and Technology for their aroma, quality and weight. |
Before being marketed, Nhang Thien incense samples are tested by the Ho Chi Minh City Department of Science and Technology for their aroma, quality and weight. The company has an area of 300 ha that grows lign-aloes plants in Tan Phu district, Dong Nai province and two factories in Ho Chi Minh City, producing over 500 tons per year.
Thanks to its closed production system from plant to distribution, Nhang Thien can turn out quality products at competitive prices which range from 25,000 dong/pack to 2.5 million dong/pack, depending on the product category.
 Nhang Thien incense sells for between 25,000 dong/pack to 2.5 million dong/pack, depending on the product category.  Nhang Thien products are also exported to over 50 countries, including Japan, China and those in North America and Europe.  A special product of Nhang Thien.  Being marketed three years ago, Nhang Thien is now a popular brand. |
At present, the company has nearly 2,000 retail shops in 40 provinces and cities. Its products are on the shelves of most department stores, malls and marts and duty-free shops, such as Satra, Vinmart and AeonMall. Nhang Thien products are also exported to over 50 countries, including Japan, China and those in North America and Europe.
Story: Nguyen Oanh - Photos: Dang Kim Phuong
