One of the highlights of the 8th Buon Ma Thuot Coffee Festival was the Buon Ma Thuot street Festival, themed “Buon Ma Thuot - The convergence of the three coffee civilizations of the world” with performances imbued with the cultural identity of the Central Highlands, attracting tourists and creating a joyful atmosphere.
The performance telling about the formation of the legendary Central Highlands basalt land. Photo: Trinh Bo/VNP
As one of the most anticipated activities, this year’s festival attracted more than 20,000 locals and tourists. Spectators had a chance to see unique art repertoires introducing coffee civilizations as well as a gong parade of the E De, E De Bih, Xo Dang, Gia Rai and Muong ethnic minority groups.
The street festival had nearly 1,500 people in the parade, including the local children, farmers, and businesses from 15 regions in Dak Lak province, as well as hundreds of actors, artists, domestic and foreign street art troupes. These included the Jeollabuk provincial art troupe (South Korea), Mondulkiri province (Cambodia) and Champasak province (Laos).
In addition, the street festival brought an opportunity to connect and promote tourism, promote the cultural and economic values of coffee, promote the Buon Ma Thuot coffee brand globally, as well as affirm the position of Buon Ma Thuot city - a destination of coffee in the world .
According to the organizers, the festival attracted more than 90,000 visitors, including 600 foreigners to Dak Lak. The festival left a special impression on the delegates, residents, and visitors, thereby raising the value and honoring Vietnamese coffee products, especially the Buon Ma Thuot coffee brand. The festival aimed to promote the development of high-quality coffee with the aspiration to make Buon Ma Thuot become a "City of Coffee" in the word.
