Making news

Russian photographer impressed by Vietnam’s Ao Dai

Ao Dai (Vietnamese traditional dress) brings out the elegance and strength of Vietnamese women, and it always leaves a strong impression on Russians, said Vera Mazhirina, a Russian journalist and photographer.

Vera told the Vietnam News Agency (VNA) that Ao Dai has demonstrated the tradition and culture of Vietnam.

The ongoing Ao Dai Week 2021 has attracted the attention of the international community, especially Russian friends, helping them to adore the beauty of the traditional dress, she said.

The journalist said she was impressed by the Ao Dai show featuring designs by Minh Hanh at the Tsaritsyno Museum in Moscow in late 2019. Since then, she began to further study the dress.

The 80 dresses on the show were then presented to the Russian museum.

After the programme, Vera had the idea of implementing a photo project on Vietnam’s fashion, saying it will mirror the beauty and the harmony in the characteristics of Vietnamese women through Ao Dai./
VNA/VNP

Journey to bring Vietnams Ao dai to global fashion stage

Journey to bring Vietnam’s 'Ao dai' to global fashion stage

With support from the Embassy of Vietnam in the UK, Vietnamese associations across Europe, as well as business and artistic communities, the initiative seeks to establish the 'Ao dai' brand on the world fashion map. After London, the project is expected to travel to Paris and Milan, two of the world’s leading fashion capitals, to further showcase Vietnam’s cultural identity.

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