03/12/2021 08:01 GMT+7 Email Print Like 0

Outstanding start-up in agricultural digital transformation

Known as an outstanding start-up of agriculture digital transformation in Vietnam, Pham Ngoc Anh Tung is the founder of a prestigious online agricultural products trading platform, the FoodMap.asia which has received many domestic and international awards for startups. 
When Pham Ngoc Anh Tung worked as a manager for Cau Dat Farm, he saw the difficulties of Vietnamese farmers with the story of "bigger crops, lower prices; smaller crops, higher prices". In 2018, Tung started a new journey to set up FoodMap, a trading platform for agricultural products.

The platform operates with the idea of bringing agricultural merchandise from the farm straight to the table, eliminating intermediaries, so that farmers and customers can benefit the most.

After three years of operation, the e-commerce platform has built three separate brands including Delicious Specialty (sugar, honey and vegetables), Maloka (tea and coffee) and HappyNut (nutritious nuts). To date the company has cooperated with more than 100 farmers or manufacturers, providing products from more than 20 provinces to more than 5,000 end users and retailers.


 Pham Ngoc Anh Tung - 
the founder of a prestigious online agricultural products
trading platform, the FoodMap.asia. Photo: Thong Hai/VNP



The platform operates to bring products from the farm straight to the table, eliminating intermediaries,
so that farmers and customers can benefit the most. Photo: Thong Hai/VNP



A working session of Pham Ngoc Anh Tung with his team. Photo: Thong Hai/VNP


Pham Ngoc Anh Tung was honored in Ten Outstanding Vietnamese Young
Faces of 2020 for his project in the field of start-up business. Photo: Foodmap



FoodMap has made traceability a mandatory condition for every producer or farmer. Photo: Thong Hai/VNP 


Pham Ngoc Anh Tung was honored as one of Ten Outstanding Vietnamese Young Faces of 2020. Photo: Foodmap


Pham Ngoc Anh Tung signs a cooperation agreement with the National Numbering and Barcodes Center. Photo: Foodmap

To convince farmers and suppliers to join the platform, Tung and his co-workers went to the farms to listen to their stories about cultivating. By helping farmers and suppliers tell their products’ stories, giving more professional images to consumers and increasing the value of their products, FoodMap persuaded the suppliers to join the agricultural product trading platform.

To solve the difficult problem in the agricultural supply chain located in the post-harvest stage and minimizing inventory, the company chose to operate under the pre-order model, accounting for about 30-35% products sold and provided to both B2B (70%) and B2C (30%) customers. The platform has been the champion in the final round of Blue Venture Award 2021.

It was honored as one of ten outstanding Agri-tech enterprises of the Asia - Pacific region in 2020 and won first prize in the final round of the Startup Hunt 2020 contest. In the same year, by successfully receiving 500,000 US dollarsfrom Wavemaker Companions Enterprise Fund (Singapore), Foodmap opened the first offline retailer in Ho Chi Minh City.


Foodmap beat 600 other initiatives and projects from countries to get the Most Impactful Innovation Award in the final round of Asia Innovates 2019. Photo: Foodmap






Foodmap has built three separate brands including Delicious Specialty (sugar, honey and vegetables), Maloka (tea and coffee) and HappyNut (nutritious nuts). Photo: Thong Hai/VNP




 FoodMap is one of 
agricultural products trading platforms in Vietnam. Photo: Thong Hai/VNP

Foodmap has opened the first offline retailer in Ho Chi Minh City. Photo: Thong Hai/VNP

Also, Foodmap was one of first Vietnamese e-commerce platforms selected by Tiki and Lazada as a supplier of agricultural products since the first wave of the COVID-19 outbreak in April 2020.  
Foodmap exported valuable agricultural products to Singapore and Malaysia in August. The platform has cooperated with Lazada, Tiki, Grab, Vietjet Cargo, Department of E-Commerce, Department of Trade Promotion and agricultural associations such as BSA, VIDA and VASEP to support farmers nationwide in agricultural products consumption. 

 
Foodmap - an agricultural IoT solution to help farmers increase productivity, predict yield and share information with restaurants and clients, beat 600 other initiatives and projects from countries to get the Most Impactful Innovation Award in the final round of Asia Innovates 2019. The award is run by the Royal Academy of Engineering and supported by the UK government’s Newton Fund.

In 2019, Ricebowl (Malaysia) voted the platform as the best startup in Vietnam in the field of agricultural technology. It represented Vietnam’s projects to participate in the voting rounds in Southeast Asia in 2020.

In addition, Foodmap received first prize in Leading Innovation Fellowship Program 2018.

Story: Thao Vy
Photos: Thong Hai & Foodmap’s Files
Translated by Nguyen Tuoi