A Hung Yen Longan Week will kick off at Big C Thang Long supercentre of Hanoi on August 17, aiming to promote the specialty of the northern province.
Hung Yen longan has been sold at Big C Thang Long since August 13, and will be available in 35 Big C supermarkets nationwide in the following days.
Philippe Broianigo, Chief Executive Officer of Central Group Vietnam, said that as a retail distributor, Big C is willing to work with localities nationwide to popularise trademark and create a stable consumption market for Hung Yen longan in particular and other Vietnamese agricultural products in general.
The supermarket chain had successfully organised several programmes, such as Luc Ngan Litchi Week, Da River Fish Week, and Son La Longan and Safe Farm Produce Week.
In 2018, Hung Yen has a total area of 3,820 hectares of longan for harvest with an estimated output of 41,000 tonnes, half of which are grown under VIETGAP standards.
At present, Hong Nam commune in Hung Yen city and Ham Tu commune in Khoai Chau district are allowed to export their longan to the US, while Hung Yen city, and Khoai Chau, Kim Dong and Tien Lu districts have received recognition of Geographical Indication (GI).
Hung Yen longan has been sold at Big C Thang Long since August 13, and will be available in 35 Big C supermarkets nationwide in the following days.
Philippe Broianigo, Chief Executive Officer of Central Group Vietnam, said that as a retail distributor, Big C is willing to work with localities nationwide to popularise trademark and create a stable consumption market for Hung Yen longan in particular and other Vietnamese agricultural products in general.
The supermarket chain had successfully organised several programmes, such as Luc Ngan Litchi Week, Da River Fish Week, and Son La Longan and Safe Farm Produce Week.
In 2018, Hung Yen has a total area of 3,820 hectares of longan for harvest with an estimated output of 41,000 tonnes, half of which are grown under VIETGAP standards.
At present, Hong Nam commune in Hung Yen city and Ham Tu commune in Khoai Chau district are allowed to export their longan to the US, while Hung Yen city, and Khoai Chau, Kim Dong and Tien Lu districts have received recognition of Geographical Indication (GI).
VNA/VNP
