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Vietnam urged to ensure exports to Asian, African markets in 2023

Vietnamese exporters need to ensure their capacity and maintain existing export markets, typically Asian and African outlets, amid many challenges in 2023, a senior trade official has said.
These challenges included a world economic recession, competition among major big economies, trade protectionism, inflation and rising interest rates, Lê Hoàng Oanh, Director of the Asia-Africa Market Department under the Ministry of Industry and Trade, said.

To do so, firms must make sure that their products meet the quality requirements of exported goods and shipped goods, which Asiam and African markets need rather than what they have, Oanh told 

She said open export procedures, convenient logistics services, and updated information about the import policies of the host country would also be necessary to facilitate exports to these markets.

According to the official, ensuring raw materials would play a key role for exporters, especially those exporting textiles and garments to China and South Korea and others shipping seafood products to South Asia and Southeast Asia.  

Input materials for production needed to be diversified to avoid dependence on one or several markets, she added. 

In 2023, Oanh encouraged exporters to continue promoting their exports to some lucrative markets such as China and India. In China, firms should pay attention to the Yunnan market. 

Guangxi and Yunnan have the same population of about 50 million people but the scale of Vietnam’s trade with Yunnan in 2022 reached only 3.2 billion USD compared to the country's 30 billion USD trade with Guangxi, she explained. 

Meanwhile, India is also a potential market with considerable purchasing power and market demand thanks to a population of 1.4 billion people. Annually, India imported about 560 billion USD worth of goods. However, Vietnam’s exports made up only 1.4% of the country's total import value of 8 billion USD.

Besides the markets mentioned above, Oanh also advised exporters to look to African markets, which have much untapped opportunities for them to accelerate their exports, as Vietnam only accounted for 0.6% of Africa's import turnover worth 600 billion USD per year.

Viietnam’s merchandise trade with Asia reached 475.29 billion USD in 2022, increasing by 9.6% compared to 2021 and accounting for the highest proportion (65.1%) in the country's total import-export value.

Major trade partners of Vietnam in Asia include China, the Republic of Korea, Japan, and the Association of Southeast Asian Nations (ASEAN).

Last year, the value of imports and exports between Vietnam and Africa was 8.1 billion USD, down 3.9%./.