Vinh Tien Director Dang Thi Truc Lan Chi, a Ben Tre native has, for a long time, desired to introduce her homeland’s specialty to the world.
“I have had a dream of making coconut candies known to the world since I was a little girl,” Chi said.
In 2000, Chi set up Vinh Tien to produce coconut candies and only three years later, Vinh Tien products made their way to foreign markets.
The company now exports most of its annual output of 1,300 tons of coconut candies to Laos, Cambodia, China, Australia and the US.
Vinh Tien’s coconut-based products branded Yen Hoang and Tien Dat have now secured a firm foothold in the domestic and foreign markets.
Chi attributed her company’s success to its efforts to constantly improve product quality and diversify products and designs to meet the different tastes of local and foreign customers.
Vinh Tien does not use any chemicals in any production process and applies strict checks to ensure healthy products for consumers.
It has applied a clean production process under a Vietnam-Denmark cooperation program. In 2009, the company was granted the Ministry of Industry and Trade’s certificate of clean production, an important pass for Vinh Tien to enter foreign markets.
Vinh Tien has also paid major attention to branding, attaching importance to building, developing, promoting and protecting its trademarks.
Located on an 8,000 m2 area in Phu Tan ward, Ben Tre, the company has 400 skilled workers, producing over 20 coconut-based product lines. The company buys about 150 tons of coconuts each month from orchards in Ben Tre.
“I have had a dream of making coconut candies known to the world since I was a little girl,” Chi said.
In 2000, Chi set up Vinh Tien to produce coconut candies and only three years later, Vinh Tien products made their way to foreign markets.
The company now exports most of its annual output of 1,300 tons of coconut candies to Laos, Cambodia, China, Australia and the US.
Vinh Tien’s coconut-based products branded Yen Hoang and Tien Dat have now secured a firm foothold in the domestic and foreign markets.
 The company buys about 150 tons of coconuts each month from orchards in Ben Tre. Photo: Nguyen Luan  Modern production line of coconut candy at Vinh Tien. Photo: Dang Kim Phuong  Vinh Tien's coconut candies are popular in the market. Photo: Dang Kim Phuong  The company annually supplies over 1,300 tons of coconut candies to the market. Photo: Nguyen Luan  Most Ben Tre women do a coconut-related job. Photo: Kim Phuong  Vinh Tien is a stable market outlet for coconut farmers in Ben Tre. Photo: Nguyen Luan |
Vinh Tien does not use any chemicals in any production process and applies strict checks to ensure healthy products for consumers.
It has applied a clean production process under a Vietnam-Denmark cooperation program. In 2009, the company was granted the Ministry of Industry and Trade’s certificate of clean production, an important pass for Vinh Tien to enter foreign markets.
 Yen Hoang-branded sticky-free coconut candies. Photo: Dang Kim Phuong  Yen Hoang branded coconut candies are favored by consumers. Photo: Nguyen Luan  Yen Hoang branded products are exported to Laos, Cambodia, Hong Kong, China, the US, Australia. Photo: Nguyen Luan  Yen Hoang coconut candies also sell well in the home market. Photo: Dang Kim Phuong |
Vinh Tien has also paid major attention to branding, attaching importance to building, developing, promoting and protecting its trademarks.
Located on an 8,000 m2 area in Phu Tan ward, Ben Tre, the company has 400 skilled workers, producing over 20 coconut-based product lines. The company buys about 150 tons of coconuts each month from orchards in Ben Tre.
| By introducing a Vietnamese specialty overseas, Dang Thi Truc Lan Chi has contributed to promoting the image of Vietnam to the world. She has received many awards and titles, including the Vietnamese Women Entrepreneurs 2013, 2014 and 2015; the 2018 Vietnam Women’s Award; and the 2018 ASEAN Women Entrepreneurs. |
Story: Son Nghia - Photos: Kim Phuong
