22/05/2014 00:01 GMT+7 Email Print Like 0

Garment 10 Joint-Stock Company

Garment 10 Joint-Stock Company is a “big master” in Vietnam’s textile and garment sector. Over the years, the company has established cooperation relationships with many prestigious firms in the world’s fashion industry and exported its products to many foreign countries.
Having a staff of over 9,000 highly professional workers, the company annually produces over 21 million high-quality products of different types, over 80% of which are exported to European countries, the US, Japan and Hong Kong.

Despite difficulties caused by the global economic crisis, the company’s export turnover in 2013 reached 1,590 billion dong and it opened 22 new agents and 3 shops, increasing the total number of distributors to 186.


The company’s showroom displays high class products, such as M-Series, M-Expert, Mansuit Cleopatre
 which are favourites in the domestic market. Photo: Nguyen Quyen

Part of the company’s showroom on Cau Giay Street, Hanoi. Photo: Nguyen Quyen

Men’s shirts labeled Eternity Grusz and high class ties
of the company are much sought after at home and abroad. Photo: Nguyen Quyen

          Awards in 2013:
- The Famous National Trademark
- The Enterprise of Integration and Development
- High-quality Vietnamese Product
- Top 100 “Trust and Use” products                    »
Since the 90s, the company actively expanded its market to developing countries with its major product of men’s shirts. In 2003, the company had a new development strategy with a target of varying their products to increase their competiveness in the market. It invested in producing high quality suits with great success. It then changed gradually the form of production to FOB (Free on Board) that helped bring high added value. At present, the company’s suits have become famous in the world. Each year, the company produces nearly 1.5 million products and occupies the domestic market with two brand names: Mansuit Cleopatre and Crusz. The company is well known for other high-ranking products brand named M10 Series, M10 Experts, May 10 Classic, Pharaon, Cleopatre, Jack Hot and Eternity Grusz.

To have such a success, the company researched and found the standard sizes of Vietnamese people as well as opening a system of shops which provide customers with made-to-measure products, increasing productivity. Since the company applied the new production model of Lean, the company’s productivity increased 52%, and the rate of error products decreased 8%.The working hours have been reduced one hour/day and the expenditure for production decreased 5-10%/year. However, the income of workers has increased over 10% and the competitiveness of the company is enhanced in the market.

In the period of international integration and severe competitiveness, the company pays much attention to building and maintaining its prestigious trademark and increasing the quality of products to gain the trust of customers. Since 1999, the company has put anti-counterfeit fibers in the product’s main textile label. Therefore, the company not only protects its trademark but also helps customers distinguish between fake and the real ones.

The company has a staff of well-trained employees in different departments,
such as marketing, designing and marketing. Photo: Nguyen Quyen

Skilful workers use a specialized machine to cut the cloth
for making high quality suits. Photo: Nguyen Quyen

The production line of men’s shirts using the Lean manufacturing model. Photo: Nguyen Quyen

The company pays much attention to investing in technology and machines,
meeting international standards. Photo: Nguyen Quyen

The company invests in advanced technology and machines for all production stages. Photo: Viet Cuong

The company researched and found the standard sizes of Vietnamese people and opening a system
of shops which provide customers with made-to-measure products. Photo: Nguyen Quyen

Talking about the direction for sustainable development in the future, Nguyen Thi Thanh Huyen, Director General of the company affirmed that the company targets to become a powerful economic group. To fulfill its goal, the company will have measures to stabilize and develop its domestic market and markets for export, implement the trade mode of ODM (an original design manufacturer), absolutely implement the Lean manufacturing model in its affiliates to enhance professional skills, create breakthroughs in productivity and focus on developing products of high economic value, such as suits, Eternity Grusz and M10 Series.
Garment 10
Joint-stock company
Sai Dong - Long Bien - Hanoi
Tel: 844 38276923
Fax: 844 38276925
ctmay10@garco10.com.vn; viet-td@garco10.com.vn

Story: Thuc Hien - Photos: Nguyen Quyen, Viet Cuong