At this time of the year, the Moc Chau plateau in the northern province of Son La is cloaked in the pure white of plum blossoms.

The annual plum blossom season leaves a deep impression on visitors, marking a vivid highlight in Vietnam’s tourism landscape.

Though not flamboyant or majestic, plum blossoms captivate with their simple, delicate beauty.

Each early spring, dense clusters of white flowers blanket the branches, creating a dreamy, floating sea of blossoms across the Moc Chau National Tourism Area.