Representatives from the respective organisations, as well as Next Media, the media partner for the Bundesliga and Bundesliga 2 in Vietnam, met at the DFL’s headquarters in Frankfurt, as part of a trip to Germany.
Specifically, the MoU focuses on three main areas of collaboration: improving technical and sporting expertise in Vietnam, advancing league and club structures, as well as developing the football fan basis and culture in Vietnam. Over the course of the agreement, parties will share knowledge through meetings, training activities and fact-finding trips.
The DFL will work closely with its Vietnamese counterparts to provide support and guidance in a number of areas relating to sporting performance, such as player recruitment and elite analysis. In addition, the DFL will also offer its expertise on topics related to league and club management, media rights and product/content creation.
Next Media has been a key facilitator in the development of football in Vietnam. The DFL, and its subsidiary Bundesliga International, have already been working closely with Next Media, the VFF and the VPF, to share knowledge and best practice on a wide range of topics, including youth development, professionalisation of the league, and marketing strategies.
Tran Quoc Tuan, Acting President of VFF, said together with mutual partner Next Media, the VFF and VPF will be able to gain valuable expertise from the DFL and accelerate the development and professionalisation of the domestic game in Vietnam.
DFL, VFF and VPL, alongside their media partner Next Media, will hold a joint virtual press conference on March 18, 2022 at 8:30am CET to talk more about the agreement, as well as to launch the first activations specifically mentioned in the MoU./.
