25/02/2016 15:19 GMT+7 Email Print Like 0

Campaign motivates businesses to produce high-quality goods

Hanoi, February 25 (VNA) – The positive outcome of the six-year campaign “Vietnamese prioritise Vietnamese goods” has motivated businesses to update technologies and diversify products to increase consumer confidence and enhance their competitiveness both at home and overseas.

Chairwoman of the Association of High-Quality Vietnamese Goods Producers Vu Thi Kim Hanh said many businesses have recognised the significance of the domestic market and are looking to improve the quality of products and outline strategies for distribution and marketing.

According to statistics, up to 92 percent of questioned customers said they are interested in the drive while 63 percent confirmed they give priority to Vietnamese goods.

Made-in-Vietnam products make up 80-90 percent of the market share at retail networks nationwide, she said, adding that traditional markets and trade centres have gradually shifted to selling locally-made products.

In 2015, the Ministry of Industry and Trade directed localities to build 29 retail sites selling Vietnamese products across 23 cities and provinces, prioritising mountainous and remote areas.

Vietnamese representative trade offices abroad have also promoted the campaign among expatriates in 109 nations and territories around the world.

Deputy head of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade Ta Hoang Linh said that trade fairs in foreign markets have helped Vietnamese goods to win confidence thanks to their diversity, reasonable prices and quality.

The export turnover of staples such as agro-forestry-fisheries products, garment-textiles and footwear has increased, he noted.

Deputy Minister of Industry and Trade Ho Thi Kim Thoa said 356 of the 618 trade promotion projects had focused on developing the domestic market, especially mountainous, border, sea and island areas.

The ministry has coordinated with localities to organise workshops to forge connectivity between managers, manufacturers and businesses in a bid to develop an effective distribution system, she added.

According to Thoa, the campaign aims to raise Vietnamese products’ market share at traditional distribution channels in remote, far-flung and rural areas to 80 percent by 2020.