The music video (MV) Vietnam Tinh Hoa on Youtube conveys the message that preserving Vietnamese cultural identity relies on the creative community joining hands.
A scene from the opening of the Vietnam Tinh Hoa music video, released on Youtube on December 5. (Photo courtesy of the Tinh Hoa Việt 2025 Award)
The Tinh Hoa Viet 2025 Award, an nationwide award that honours contributors to the development of Vietnamese culture, has released its music video (MV) Vietnam Tinh Hoa on Youtube, conveying the message that preserving Vietnamese cultural identity relies on the creative community joining hands.
Musician Nguyen Hai Phong, the song’s composer, said it was created from inspiration cherished for many years regarding the flow of Vietnamese identity and aimed to encourage the younger generation to preserve their roots.
The MV features the journey of a boy exploring Vietnamese cultural and artistic forms, from traditional to modern.
It showcases representatives from various Vietnamese cultural and artistic fields, categorised into five main topics: music, cinema, dance, theatre and contemporary art.
These include cheo (traditional opera), bong roi (a ritual dance and singing art form performed in southern Vietnam), mua chen - nha nhac cung dinh (Hue Royal Court Music) and hip-hop.
The organisers hope the MV will become an artistic bridge between generations, bringing traditional art into the modern flow.
The Tinh Hoa Viet 2025 award is organised by Dại Doan Ket (Great National Unity) newspaper and ZOA Media Creative Co., Ltd, in which the general public, a judging panel and journalists to vote for the best media products and artists that promote unique cultural values, encourage creativity and contribute to the development of the national arts ecosystem./.
Patrice Caradec, President of the Syndicate of French Tour-Operators (SETO), said the country has not attracted as many French tourists since COVID-19. As Vietnam reopened later than several Asian destinations, pent-up demand has surged with the full recovery of tourism. The “S-shaped” nation has now returned to pre-pandemic levels of French arrivals.