First Autumn Fair 2025: Where Vietnamese Culture Harmonizes with Global Commerce

In the crisp autumn air of Hanoi, First Autumn Fair 2025 opens a unique space where culture and commerce converge, and tradition blends with innovation. More than just an economic promotion event, the fair celebrates the finest Vietnamese craftsmanship, folk cuisine, and cultural heritage from the nation’s three regions - projecting the image of a friendly, dynamic, and distinctly authentic Vietnam on the global stage.

The inaugural Autumn Fair 2025 is not only a trade hub but also a place to honor and spread Vietnamese cultural values.

Large numbers of local citizens and tourists enjoy the performances on the main stage.

A comedy sketch brings hearty laughter to the fair's atmosphere.

Held during Hanoi’s clear autumn weather, First Autumn Fair 2025 unfolds like a vibrant painting of Vietnam and its people - a place where commerce and culture intertwine, and the past and present meet in a rhythm of dynamic integration.

Beyond its economic focus, the fair carries a special mission: to honor and promote Vietnamese cultural values, contributing to the nation’s image as a friendly, innovative, and identity-rich country to international friends.

Many renowned artists participated, adding vibrant colors to the inaugural Autumn Fair 2025.

Tourists visit the exhibition area rich in the cultural colors of Vietnam's three regions: north, central, and south.

An artisan demonstrates the traditional technique of making Cao Bang conical hats at a handicraft booth.

At the entrance, the fair’s space makes a strong impression by connecting the three regions of the north, central, and south, recreated through distinct architecture, colors, and regional products. Traditional craft villages, such as Bat Trang ceramics, Van Phuc silk, Dong Ho folk paintings, and Chuom My mother-of-pearl inlay, tell stories of the masterful hands of Vietnamese artisans, where every detail embodies the spirit of preserving their heritage.

Adjacent to this is the “Vietnamese Autumn Flavors” zone, a magnet for both domestic and international visitors. The aroma of com (green sticky rice) from Vong Village, the sweetness of mooncakes, a bowl of West Lake lotus sweet soup, or a rich cup of phin coffee - all evoke the soul of the Vietnamese countryside. Here, cuisine is not just food; it is memory, a thread connecting human emotion, and a source of national pride.

The audience is captivated by a performance of vi, giam folk singing at the Nghe An provincial booth.

The folk art performance space consistently attracts many spectators.

Experiencing the process of silkworm farming, reeling silk, and hand-weaving.

The festive atmosphere is ignited by various folk performances, featuring the lively bamboo dance of the northwestern people, the sweet melodies of quan ho (folk duet singing), and the resonating sounds of the monochord, bamboo flute, and tambourine. All these blend into a cultural symphony, where spectators are not only entertained but also touched by the depth of the Vietnamese soul.

A special highlight is the artistic Ao dai presentation, celebrating the elegant and graceful beauty of Vietnamese women. The soft silk fabric fluttering in the autumn breeze is not merely a fashion statement, but a message of continuity and creativity in heritage preservation.

Trying out fabric weaving on the traditional loom of the Thai.

Children delight in discovering the unique sounds of the Central Highlands stone lithophone.

The traditional craft booths became a favorite stop for many tourists.

From the brightly colored stalls to the displays of innovative products, the fair provides a comprehensive view of Vietnam’s development in the new era - a dynamic, open nation where traditional values are preserved alongside innovation. Businesses, artisans, designers, and visitors meet, exchange ideas, and seek cooperation opportunities, transforming the fairground into a “Commercial Bridge” that links culture and economy.

Visitors queue up to watch films screened for free in the experience zone.

Traditional musical instruments resonate, bringing the spirit of Vietnamese culture closer to the public.

Tourists enjoy taking photos with the exquisite handicrafts.

A graceful performance of the Vietnamese Ao dai honors the traditional beauty of Vietnamese women.

The musical instrument experience area is always busy with people trying out the sounds.

The Thu My Vi culinary space is packed with diners enjoying delicious dishes from Vietnam's three regions.

The “Delicious Autumn Flavors” food court is packed with guests enjoying specialties from all three regions. First Autumn Fair 2025 does more than satisfy needs for shopping and experience; it conveys a deep message of national pride. Every product, every performance carries the story of the hardworking, creative Vietnamese people, who cherish their traditions while eagerly reaching out to the world.

In the pace of modern life, First Autumn Fair 2025 has become a symbol of harmony between culture and commerce, between memory and aspiration. From this event, the image of Vietnam emerges as both familiar and fresh - a friendly, integrated nation, rich in identity, and full of autumn vitality./.

By Viet Cuong/VNP Translated by Hong Hanh