Autumn Fair 2025: A Bridge for Trade and Cooperation
Bringing together both international brands and Vietnamese enterprises, Autumn Fair 2025 has quickly established itself as a dynamic economic and cultural crossroads in the region. More than just a venue for showcasing products, the fair serves as a vibrant platform where ideas, technology, and traditions converge, painting a vivid portrait of Vietnam’s expanding presence on the global trade map.
Held at the Vietnam Exhibition Center in Dong Anh, Hanoi, Autumn Fair 2025 drew thousands of domestic and international visitors each day. A key highlight is the International Pavilion, which features more than 100 businesses from ASEAN nations, China, Australia and France, each introducing new products, technology, and partnership opportunities.
Michael Grace, CEO of Pedders Suspensions & Brakes (Australia), said that with more than 75 years of experience in the industry, the company is eager to expand into the Vietnamese market. He expressed his admiration for the strong interest shown by visitors in Pedders’ high-performance suspension and braking systems, noting that “the opportunities in Vietnam are tremendous.
From France, Bretinov - a company founded in 2013, showcased its advanced food production lines. In 2024, the firm inaugurated the world’s first fully automatic spring roll production plant, blending French engineering excellence with the rich culinary heritage of Vietnam.
Laurent Aufret, Sales Director of Bretinov, praised the fair’s professional organization, noting that strong support from the Vietnamese Embassy in France and the Vietnam Trade Promotion Agency helped ensure a smooth experience. The company successfully connected with numerous Vietnamese businesses to explore partnership opportunities, achieving all its goals for the event.
From China, Zhang Ruyi, representative of Dianhang Logistics, described the fair as both enlightening and inspiring. “The event gave me a deeper understanding of Vietnam’s culture and economy, while also allowing me to connect with potential business partners,” she said. “If I were to describe it in three words, they would be: international, friendly, and enterprising”.
From a business networking perspective, Dionathan Santos, Executive Chairman of the Brazil–Vietnam Chamber of Commerce and Industry, described the fair as a valuable window into the Vietnamese market and its evolving consumer trends. He emphasized that there is immense potential in trade relations between Vietnam and Brazil. The chamber, he noted, was founded to strengthen and expand bilateral economic cooperation.
The fair also shines a spotlight on Vietnamese craftsmanship. Nguyen Van Chien, a ceramic artisan from Bat Trang Village, showcased a collection of meticulously handcrafted pottery that embodies the country’s cultural essence.
“The fair gives Bat Trang businesses a chance to meet importers and understand emerging consumer trends in new markets,” he said. “With quality and innovation, Bat Trang ceramics are well-positioned to appeal to discerning markets such as Europe and Japan”.
According to the organizers, many international businesses regard Autumn Fair 2025 as both a gateway to the Vietnamese market and a platform for cooperation in sectors such as green manufacturing, fast-moving consumer goods, and logistics. As vibrant trade activities unfold, the international pavilion continues to serve as a lively hub for global enterprises.
For participants, Autumn Fair 2025 is more than just a trade event, it’s a bridge to lasting partnerships in Vietnam, a dynamic and promising market ready to embrace deeper global integration.
By Viet Cuong, Ngan Ha & Khanh Long/VNP