Over the years, the Vietnam Gift and Housewares Association (VietCraft) has served as a bridge to promote the image and increase the competiveness of Vietnam’s handicraft articles in the International arena.
After eight years, with the criteria of “All for the development of Vietnam’s handicraft”, the association has now 280 members which are enterprises, units and organisations which specialise in producing handicrafts nationwide.
Serving as a bridge to promote the image of Vietnam’s handicrafts, VietCraft built a website to provide useful information about potential foreign markets, such as Japan, the EU, the US, Australia and Canada. It also built a specialised library with thousands of reference books on craft production techniques in the world, market information and specific magazines, helping enterprises develop their own strategy for export.
During the past few years, VietCraft has conducted many surveys on material resources for handicraft production like rattan, bamboo, clay, timber, stone and silk to evaluate the reserves and quality in order to look for support from the Government in terms of policies and internationally funded projects and programmes.
Regarding the work of PR for Vietnam’s handicraft items, VietCraft has coordinated with many units to organise large-scale fairs, namely Hanoi Gift Show 2014, One Village One Product Vietnam 2015 (OVOP Vietnam 2015), International Handicraft, Furniture, Gift and Fine Art Articles Exhibition, the 5th Lifestyle Vietnam which helped Vietnam’s enterprises receive orders from Japanese and Chinese customers, bringing a total export turnover of 1.6 billion dollars in 2014. VietCraft also selected a group of enterprises which have high competitiveness to penetrate into the world’s selective markets of Japan, the EU, the US, Canada and Australia.
According to Le Ba Ngoc, VietCraft’s General Secretary, Vietnam’s enterprises focus on exploiting new markets within BRICS, including Brazil, Russia, India, China and South Africa. For these markets, Vietnam will have many advantages in terms of geography, market research and goods transportation. Vietnam reached the total export value of 100 million dollars to the BRICS bloc.
Serving as a bridge to promote the image of Vietnam’s handicrafts, VietCraft built a website to provide useful information about potential foreign markets, such as Japan, the EU, the US, Australia and Canada. It also built a specialised library with thousands of reference books on craft production techniques in the world, market information and specific magazines, helping enterprises develop their own strategy for export.
 Rattan household items of Ngoc Dung Company in Ha Nam showcased at the Hanoi Gift Show 2015.  Foreign customers learn about Vietnamese handicraft items at the Hanoi Gift Show 2015.  The annual Hanoi Gift Show is held with the aim of promoting Vietnamese handicraft export.  Vietnamese pottery products are favourite in the market.  Rattan products of the Tan An Co.,Ltd.  Some worship items of the craft village of Phu Vinh in Hanoi.  Bags, suitcases and boxes made from rattan.  Delicate boxes and baskets made from rattan.  Lacquer rattan products.  Rattan souvenir products.  Bat Trang pottery products have been well known in the market. |
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According to experts, the global handicraft market’s consumption capacity reaches about 100 billion dollars per year with the major markets of the US, Germany, France, the UK, Spain, the Netherlands, Japan, Hong Kong (China) and other Western Europe countries. The largest market of the US consumes about 67.5 billion dollars and then the Europe countries’ consumption reaches about 13 billion dollars.
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Regarding the work of PR for Vietnam’s handicraft items, VietCraft has coordinated with many units to organise large-scale fairs, namely Hanoi Gift Show 2014, One Village One Product Vietnam 2015 (OVOP Vietnam 2015), International Handicraft, Furniture, Gift and Fine Art Articles Exhibition, the 5th Lifestyle Vietnam which helped Vietnam’s enterprises receive orders from Japanese and Chinese customers, bringing a total export turnover of 1.6 billion dollars in 2014. VietCraft also selected a group of enterprises which have high competitiveness to penetrate into the world’s selective markets of Japan, the EU, the US, Canada and Australia.
According to Le Ba Ngoc, VietCraft’s General Secretary, Vietnam’s enterprises focus on exploiting new markets within BRICS, including Brazil, Russia, India, China and South Africa. For these markets, Vietnam will have many advantages in terms of geography, market research and goods transportation. Vietnam reached the total export value of 100 million dollars to the BRICS bloc.
Some typical handicraft products of Vietnam.          |
Story: Thao Vy - Photos: Trinh Van Bo
