Vietnam’s tourism sector is maintaining strong growth in international arrivals while expanding its presence across both traditional Asian markets and long-haul destinations, according to the Vietnam National Authority of Tourism (VNAT).

Tourists visit the Hue Imperial Citadel in the central city of Hue. Photo: VNA

Vietnam welcomed nearly 16 million foreign visitors in the first eight months of 2026, with international arrivals continuing to rise steadily. In August alone, the country received nearly 2 million international visitors, up 19.7% from July and 18.4% year-on-year, according to the National Statistics Office under the Ministry of Finance.

The August figure brought international arrivals to 63.6% of the tourism sector’s full-year target of 25 million, highlighting the strong recovery and growing appeal of Vietnam as a travel destination.

Tourists visit the Hue Imperial Citadel in the central city of Hue. Photo: VNA

Tourists visit the Hue Imperial Citadel in the central city of Hue. Photo: VNA

Tourists visit a brocade weaving establishment in Phum Soa hamlet, Chau Phong commune, the Mekong Delta province of An Giang. Photo: VNA

Foreign tourists visit the Tra Su Cajuput Forest in An Cu commune, the Mekong Delta province of An Giang. Photo: VNA

The continued increase was supported by robust demand from key Asian markets, alongside growing visitor numbers from Europe, North America and other long-haul destinations. The sector is also diversifying its tourism products, promoting cultural heritage, nature-based travel, beach holidays, wellness tourism and high-quality experiences to attract a broader range of international travelers.

With favorable market conditions and improving connectivity, Vietnam is stepping up efforts to strengthen its position in the global tourism market. The sector is focusing on sustainable development, service quality and market diversification to maintain growth and enhance the country’s appeal to international visitors.