Tina Phan, Regional Director for Indochina at the Hong Kong Trade Development Council (HKTDC), speaks to VNA. Photo: VNA  

Vietnam, represented by the Vietnam Association for the Promotion and Development of Cinema, along with film companies such as BHD and Mockingbird Pictures, is attending the 30th Hong Kong International Film and TV Market (FILMART), organised by the Hong Kong Trade Development Council (HKTDC).

FILMART serves as a major platform for producers, distributors, investors and entertainment professionals to network, explore business opportunities and showcase new content, Tina Phan, Indochina Director of HKTDC’s Ho Chi Minh City office, told Vietnam News Agency correspondents in Hong Kong.

  The Sichuan (China) pavilion at the event. Photo: VNA  

Over the past two decades, the Vietnamese association has worked with local studios to introduce Vietnamese films to global audiences, she said, adding that Vietnamese films have attraced strong interest from international buyers.

She noted that at the fair, BHD is promoting its large-scale historical action film "Ho linh trang si – Bi an mo Vua Dinh" (Warrior guardians of the royal tomb – The mystery of King Dinh's grave), while Mockingbird Pictures is presenting the horror title "Phi Phong: Quy mau rung thieng" (Phi Phong: The blood demon).

Ngo Thi Bich Hanh, Senior Vice President of BHD, said Vietnam’s film industry is expanding with growing policy support. Through events like FILMART, companies aim to promote Vietnam’s cinema, culture and tourism worldwide.

FILMART 2026, taking place at the Hong Kong Convention and Exhibition Centre from March 17–20, brings together more than 790 exhibitors from 38 countries and territories.

The event features thousands of film, television, animation, documentary and digital content products, alongside discussions on artificial intelligence, streaming, investment and co-production. Exhibitors from mainland China, Hong Kong (China), France, Italy, the UK, the US, the Republic of Korea, India and ASEAN countries are also participating.

The market is considered Asia’s leading entertainment content trading platform, fostering global cooperation in the film and television industries./.