The programme “Tan Cuong – The Quintessence of Vietnamese Tea” took place at the Tan Cuong Tea Cultural Space in Tan Cuong Commune, Thai Nguyen Province, on November 1.

Dong Duc Phuong, Vice Chairman of Tan Cuong Commune, speaks at the event. Photo: VNA

The programme “Tan Cuong – The Quintessence of Vietnamese Tea” took place at the Tan Cuong Tea Cultural Space in Tan Cuong Commune, Thai Nguyen Province, on November 1.

The event aimed to honour the value of Tan Cuong, a renowned tea-growing area, showcase its traditional tea culture and promote its potential for tourism development. It was part of a series of activities supporting the 2026 Thai Nguyen International Tea Festival.

A large number of visitors enjoy tea at the Tan Cuong Tea Cultural Space. Photo: VNA

Visitors learn about the history of Tan Cuong tea industry. Photo: VNA

An art performance at the event. Photo: VNA

A fashion show of traditional clothes of ethnic minorities in Thai Nguyen province. Photo: VNA

The programme offered an opportunity to highlight the distinctive qualities of Tan Cuong tea, which is known for its rich flavour and characteristic aroma. It also helped introduce visitors to the region’s tea-making traditions and the cultural values associated with tea cultivation and enjoyment.

By connecting tea production with cultural experiences and tourism, the event sought to raise public awareness of the local tea heritage and encourage the development of community-based tourism. It also provided a platform to promote Tan Cuong tea and strengthen the image of Thai Nguyen as a leading tea-producing destination.

A large number of visitors enjoy tea at the Tan Cuong Tea Cultural Space. Photo: VNA

Foreign visitors at the event. Photo: VNA

Visitors at the program. Photo: VNA

Visitors at the event. Photo: VNA

The programme underscored efforts to preserve and promote traditional tea culture while creating new opportunities for local tourism and economic development.