Quy Nhon in the central province of Gia Lai has turned romantic beaches and rich natural assets into a fast-rising position on Vietnam’s tourism map, but its after-dark offering is too thin to extend stays or extract more spending from visitors.
Quy Nhon attracts a large number of tourists in the peak season. Photo: VNA
Quy Nhon in the central province of Gia Lai has turned romantic beaches and rich natural assets into a fast-rising position on Vietnam’s tourism map, but its after-dark offering is too thin to extend stays or extract more spending from visitors.
Quy Nhon attracts a large number of tourists in the peak season. Photo: VNA
Quy Nhon's after-dark offering is too thin to extend stays or extract more spending from visitors. Photo: VNA
A beachfront restaurant in Quy Nhon. Photo: VNA
Tourism is billed as a spearhead sector, and wards in the Quy Nhon area and Gia Lai province have rolled out night-economy schemes in recent years, creating some concentrated shopping and commercial service zones. But the projects are small, fragmented and undifferentiated; no standout brand has emerged, and visitors still lack nighttime entertainment options. Night-economy activity remains small-scale and isolated, limiting its returns.
A famous check-in spot on Quy Nhon beach is deserted at night. Photo: VNA
For the night economy to take off, Quy Nhon must clear institutional and policy bottlenecks and offer a more open environment for large companies to join. That is the strategic move that will let the city cement its status as a dynamic destination and break out on central Vietnam’s tourism map.
By VNA/VNP