Among the countless beauty brands on the market, Moc Huong stands out as a refreshing breeze, offering all-natural, Vietnamese herbal skincare rooted in tradition. More than just a green, local beauty label, Moc Huong embodies a profound respect for traditional values, celebrating Vietnam’s rich botanical treasures, and nurturing a vision of healthy, sustainable beauty crafted for and by Vietnamese people.

Among the countless beauty brands on the market, Moc Huong stands out as a refreshing breeze, offering all-natural, Vietnamese herbal skincare rooted in tradition. More than just a green, local beauty label, Moc Huong embodies a profound respect for traditional values, celebrating Vietnam’s rich botanical treasures, and nurturing a vision of healthy, sustainable beauty crafted for and by Vietnamese people.

Moc Huong was established with the personal experience of its founder, Hoang Thi Thanh Huyen. After giving birth, while on her path to recovery, she met a wise traditional medicine practitioner who told her that Vietnamese herbs were inherently designed to care for Vietnamese people because Vietnam’s climate and Vietnamese constitution are different from the West.

Moc Huong’s herbal ingredients are grown according to organic farming standards.

Inspired to embrace nature's healing power, Huyen began incorporating traditional remedies into her daily life. She used pomelo peel for hair care, enjoyed ginger and turmeric baths, and even utilized honeysuckle leaves for her children. The transformation was remarkable - her own health flourished, and her children grew stronger and healthier.

These powerful personal experiences solidified her belief in the traditional healing wisdom passed down through generations. She said, "Vietnamese herbs are not only beneficial; they are precious gifts from the land. But to unlock their full potential, they must be cultivated and harvested with meticulous care, in the right regions, and under optimal conditions".

 

Driven by this mission, she embarked on extensive travels across Vietnam, venturing deep into forests to seek out rare and valuable plants. Along the way, she unearthed fascinating herbal lore, like the ancient camellia oil believed to dissolve kidney stones, or the traditional practice of bathing with mugwort leaves in humid regions to alleviate joint pain.

These journeys laid the groundwork for Moc Huong, a local green beauty brand dedicated not only to creating safe, effective herbal products but also to preserving and sharing the timeless wisdom of Vietnam's natural heritage.

After years of dedicated research and development, they proudly introduced a collection of "green and local" cosmetics that truly celebrate the essence of Vietnamese heritage.

Their acclaimed haircare products include the traditional soapberry shampoo, cooling holy basil conditioner, and fragrant pomelo hair mist – all expertly formulated to gently cleanse and nourish the scalp, strengthen hair, and reduce breakage. The skincare line is equally cherished, featuring products like green tea cleanser, turmeric masks, and herbal moisturizers that naturally soothe, hydrate, and brighten the complexion.

Each product embraces a 'green' and 'native' philosophy, promoting comprehensive and safe body care.

Moc Huong has also expanded into body care, offering luxurious herbal body washes, natural soaps, and pure essential oils, all reflecting the brand’s philosophy of holistic, plant-powered self-care.

Moc Huong dedicates itself to sustainably sourcing natural ingredients and using careful production processes to preserve their natural essence.

What truly distinguishes Moc Huong is its profound "localization". Unlike many green beauty brands that often rely on imported ingredients, Moc Huong proudly utilizes herbs grown and harvested in Vietnam. This commitment not only supports local communities and lowers production costs but also weaves a brand story rich in cultural identity - a unique and powerful advantage in today's crowded market.

This authenticity resonates deeply, appealing not only to older generations who cherish traditional values but also to Gen Z consumers who prioritize clean ingredients, transparent sourcing, and meaningful stories behind the products they choose.

Moc Huong is more than just a beauty brand; it’s a journey back to nature, a heartfelt celebration of Vietnamese roots, and a tribute to the timeless connection between people and the land.

Moc Huong’s signature products.

Story: Thao Vy/VNP    Photos: Moc Huong    Translated by Nguyen Tuoi