Addressing the opening ceremony, Vice Chairwoman of the municipal People’s Committee Nguyen Thi Anh Thi said Da Nang’s tourism sector has continued to thrive in 2026, with numerous events and festivals held throughout the year, reinforcing the city’s position as a leading destination for tourism, festivals and events in the region.

Held annually, the festival has become a signature summer tourism product, offering diverse experiences and promoting the image of a dynamic and creative coastal city rich in distinctive cultural values.

Under the theme “Da Nang – Touch the original”, this year’s festival invites residents and visitors to reconnect with the city’s authentic natural beauty, culture and people.

Highlights include a rural market-themed culinary space at East Sea Park showcasing Quang region cuisine, a beachfront art route, a light kite night featuring around 500 illuminated kites, and a seaside light party combining visual arts, music and local cuisine.

Visitors can also experience the early-morning fish market with local fishermen at Man Thai beach, meditation at Linh Ung Pagoda, and sunrise yoga, as well as join tours of Son Tra Peninsula and enjoy nightly art performances and beachfront EDM entertainment.

The festival also features a digital discovery journey, along with a range of beach sports, including the Da Nang Beach Football Tournament, Son Tra SUP Race and a barefoot beach run.

It will conclude on July 26 at East Sea Park with a programme highlighting memorable moments from the five-day event./.