Rachida Dati, Minister of Culture of the French Republic (right), presents the Order of Arts and Letters to Ngo Phuong Lan. Photo: Thanh Giang/VNP
Upon returning to Vietnam, she dedicated herself wholeheartedly to the development of the nation's film industry while working at the Cinema Department (Ministry of Culture, Sports and Tourism). Later, as the Director General of the Cinema Department, she breathed new life into the sector at a time of significant transformation, marked by the increasingly strong participation of the private sector.
Beyond her role as an administrator, Dr. Lan is also a respected critic and researcher with valuable academic work. Her doctoral thesis, "Modernity and National Identity in Vietnamese Cinema," stands out as a significant milestone in bringing Vietnamese cinema closer to international audiences. This research, published in English, has profoundly contributed to a deeper understanding of the diversity, complexity, and development trajectory of Vietnam's film industry.
The Order of Arts and Letters, presented by the Minister of Culture of the French Republic to Ngo Phuong Lan. Photo: Thanh Giang/VNP
A particularly notable highlight is her collaboration with the French Embassy in Vietnam, the city authorities of Saint Malo, and French cultural and cinema activists, including renowned directors such as Claude Lelouch and Regis Wargnier, to successfully organize the Vietnamese Film Festival in France. The festival showcased and honored selected Vietnamese films and French films about Vietnam.
In the journey to deeply integrate Vietnamese cinema with the world, Ngo Phuong Lan is not only a strategic leader but also a true cultural advocate who cherishes the spiritual values shared among different film industries. Photo: Thanh Giang/VNP
After retirement, she founded the Vietnam Cinema Promotion and Development Association, serving as a bridge between management agencies and industry professionals. She also actively encouraged provinces and cities to become film-friendly locations by developing new incentive policies for filming.
In 2023, she founded the Da Nang Asian Film Festival (DANAFF) - Vietnam's first annual film festival. For its second edition, she organized a specialized seminar and a special screening program to celebrate the relationship between French and Vietnamese cinema.
Ngo Phuong Lan at the announcement ceremony for the 2nd Da Nang Asian Film Festival (2024). Photo: Files